When it comes to the Muslim world, the media often focuses on foreign policy, terrorism and the differences between the Muslim world and the West. But in the book 1001 Inventions: Muslim Heritage in Our World, University of Manchester's Professor Salim Al-Hassani draws a different picture of Muslims, highlighting their artistic and scientific progress. This progress, in fact, was the spark that initiated most modern Western advances in medicine, mathematics and science starting in the 16th century. 

But Muslims around the world are also contributing to innovation today. In the Middle East this contribution is evidenced in the growing science culture. 

Advertisements targeting British misconceptions about Islam are going up across London. 

Featuring Muslim professionals from different walks of life, the Inspired by Muhammad campaign has placed adverts in major tube stations, bus stops, bill boards, and advert-carriers of London taxis to illustrate how ordinary Muslims, like everybody else, contributing to Britain’s national life and economy.